Working together with Curative Co. for their collaboration with Complexland.
My role was to create merchandising design options, tech packs for various items, product packaging, and social media assets.
Heatstroke Hotel was a new brand created by Yok and Sheryo looking to expand into streetwear market.
My role was to create merchandising design options for various categories from headwear, apparel, and accessories that would align with their audience. Also helping with marketing/ social media via creating assets.
Designer and Production - Vincent Lee
Project Brief
Insomniac was looking to expand their headwear category and have their designs to be aligned with streetwear market.
I was prompted to draw inspiration from their events such as EDC, Beyond Wonderland, and Insomniac.
My role was to create design options for headwear that would align with their events and audience.
Designer - Vincent Lee
Project Brief
At Lula Apparel Distribution I created various graphics for Thrasher Japan’s licensed products to be sold in various Asia Pacific regions.
Submitted styles for licensee approval.
Managed and sent tech packs to vendors for pricing and sampling.
Direct handling of PO with vendor for bulk production.
Role
Design
Development
Production
Project Brief
At Lula Apparel Distribution I created various graphics for Odd Future licensed products to be sold in various Asia Pacific regions.
Submitted styles for licensee approval.
Managed and sent tech packs to vendors for pricing and sampling.
Direct handling of PO with vendor for bulk production.
Role
Design
Development
Production
Project Brief
Worked with Fender Digital team to launch the 1959 Telecaster with the iconic psychedelic dragon artwork.
My role in this was to create Homepage slide, landing page, NAV image, feed Assets, & shop.com assets.
Design Team
Senior Designer - Stephen Paff
Designer - Vincent Lee
Fender team
Susana Monteiro
Project Brief
Dynamic Dynosaur Studio was chosen to participate in the pre-launch party for Kelsen.
We were prompted to draw inspiration from Kelsen brand guides and photos of ambassadors Curren Caples, Jack Freestone, Mikey February, & Sean Malto. Some of the challenges were working under a compressed schedule to complete the poster design for pre-launch party.
My role was to create a poster to be showcased along with the other designers at Dynamic Dynosaur Studio. Inspired by the photo of Curren Caples, I chose a black and white palette to achieve a balanced visual aesthetic.
Design Team
Creative Direction: Dino Manuel
Designer - Vincent Lee
Project Brief
At Lula Apparel Distribution I created various licensed products for Odd Future Tie Dye collection.
Supervised direct communication with licensee for design approvals and physical records.
Managed and submitted tech packs to vendors for price and samples.
Oversaw photos and designed Tie Dye Pack catalog.
Direct handling of PO with vendor for bulk production.
Lula Team
Designer / Developer / Production / Photography / Catalog - Vincent Lee
Sales Manager - Fulvert Pineda
President - Sherry Lu Ross
Role
Design
Development
Photography
Catalog Layout
Production
Project Brief
Dynamic Dynosaur Studio was chosen to participate in the Diggin’ for Weldon album packaging design for jazz artist Weldon Irvine.
We were prompted to draw inspiration from blue note record covers and provided unseen photos.
My role was to create design options for vinyl packaging, vinyl labeling, and insert.
Design Team
Creative Direction: Dino Manuel
Designer - Vincent Lee
Nature sounds team
Devin Horwitz
Matt Wyatt
Project Brief
At Lula Apparel Distribution I created various licensed products for Thrasher Japan’s Back to School 3 collection.
Spearheaded development with new bag vendor.
Supervised regional teams and sales manger to review styles for Asia Pacific markets.
Managed tech packs submission to vendors for price and sampling.
Oversaw direction of photos and designing catalog for Thrasher Japan Back to School 3.
Directly handled PO with vendor for bulk production.
Lula Team
Designer / Developer / Production / Photography / Catalog - Vincent Lee
Models - Winnie and Jason
Sales Manager - Fulvert Pineda
President - Sherry Lu Ross
Role
Design
Development
Catalog
Photography
Production
Project Brief
Worked with Fender Retail team for SU19 NAMM lookbook layout and packaging.
My role was to layout product images, lifestyle images, create pattern, image editing, and reviewing copy with Art Director.
Some challenges that were faced during this project were styles missing lifestyle imagery and being creative with compressed timeline to complete and finalize.
Dynamic Dynosaur Team
Project Manager - Joy Bale
Art Director - Mike Cena
Designer - Vincent Lee
Fender team
Cassie Ferrando
Project Brief
At Lula Apparel Distribution I created various licensed products for Thrasher Japan’s Back to School 2 collection.
Supervised regional teams and sales manager to review styles for Asia Pacific markets.
Managed styles submitted for licensee approval.
Managed tech packs submitted to vendors for price and sampling.
Oversaw photos and designed Thrasher JLP - Back to School 2 catalog.
Directly handled PO with vendor for bulk production.
Lula Team
Developer / Production / Photography / Catalog - Vincent Lee
Model - Bella Juan
Sales Manager - Fulvert Pineda
President - Sherry Lu Ross
Role
Design
Development
Catalog
Photography
Production
Project Brief
At Lula Apparel Distribution I created various licensed products for Odd Future Autumn Winter 2018.
Supervised direct communication, design approvals, and physical records with licensee.
Managed and submitted tech packs to vendors for price and sampling.
Oversaw photos and designed catalog for Odd Future Autumn Winter 2018.
Direct handling of PO with vendor for bulk production.
Lula Team
Designer / Developer / Production / Photography / Catalog - Vincent Lee
Sales Manager - Fulvert Pineda
President - Sherry Lu Ross
Role
Design
Develop
Photography
Catalog
Production
Project Brief
Worked with Fender Digital team for new product launch of Tone Master Twin Reverb and Deluxe Reverb into market.
My role in this was to use provided key assets to create Homepage slide, landing page, & shop.com Assets.
Design Team
Art Director - Alice Park
Designer - Vincent Lee
Fender team
Susana Monteiro
Project Brief
At Lula Apparel Distribution I created various licensed products for Thrasher Japan’s Spring / Summer 2019 collection.
Supervised regional teams and sales manager to review styles for Asia Pacific markets
Submitting styles for licensee approval.
Managed and sent tech packs to vendors for pricing and sampling.
Handled photo assets and designed Spring / Summer 2019 catalog.
Direct handling of PO with vendor for bulk production.
Lula Team
Designer / Developer / Production / Photography / Catalog - Vincent Lee
Models - Mia, Kai, and Tsuyoshi
Sales Manager - Fulvert Pineda
President - Sherry Lu Ross
Role
Design
Development
Photography
Catalog
Production
Project Brief
At Lula Apparel Distribution I created various licensed products for Thrasher Japan’s Holiday 2018 collection.
Supervised regional teams and sales manager to review styles for Asia Pacific markets.
Directly worked with Licensee for approvals and physical records.
Managed & submitted tech packs directly to vendors for price and sampling.
Oversaw photos and designed catalog for Thrasher Japan Licensed Products Holiday 2018.
Directly handled PO with vendor for bulk production.
Lula Team
Designer / Developer / Production / Photography / Catalog - Vincent Lee
Models - Andrew, Yuya, and Jinhee
Sales Manager - Fulvert Pineda
President - Sherry Lu Ross
Role
Design
Development
Photography
Catalog
Production
Project Brief
Worked with Fender Digital team for new product introduction of Champion 100XL.
My role in this was to use key assets to create homepage slide, revise landing page, & shop.com assets.
Some challenges that were faced was only having transactional photography available. Working together with Darryl from Fender team we used a lifestyle photo of a different model as a background texture to solve the problem creatively.
Design Team
Art Director - Alice Park
Designer - Vincent Lee
Fender team
Susana Monteiro
Darryl Suoninen
Project Brief
Worked with Fender Digital team for new shirts launching on web store.
My role in this was to help asset collection, provide email layout options, gmail card, and shop.com assets for Fender team review.
Design Team
Senior Designer - Stephen Paff
Designer - Vincent Lee
Fender team
Susana Monteiro
Project Brief
Worked with Fender Custom Shop to create homepage slide and landing page for Limited Edition Phil Lynott Precision Bass.
Design Team
Senior Designer - Stephen Paff
Designer - Vincent Lee
Fender team
Susana Monteiro
