Project Brief

Worked with Fender Digital team for new product introduction of Champion 100XL.

My role in this was to use key assets to create homepage slide, revise landing page, & shop.com assets. 

Some challenges that were faced was only having transactional photography available.  Working together with Darryl from Fender team we used a lifestyle photo of a different model as a background texture to solve the problem creatively.  

Design Team

Art Director - Alice Park

Designer - Vincent Lee

Fender team

Susana Monteiro

Darryl Suoninen