Project Brief

At Lula Apparel Distribution I created various licensed products for Thrasher Japan’s Back to School 3 collection.

Spearheaded development with new bag vendor.

Supervised regional teams and sales manger to review styles for Asia Pacific markets.

Managed tech packs submission to vendors for price and sampling.

Oversaw direction of photos and designing catalog for Thrasher Japan Back to School 3. 

Directly handled PO with vendor for bulk production. 

Lula Team

Designer / Developer / Production / Photography / Catalog - Vincent Lee

Models - Winnie and Jason

Sales Manager - Fulvert Pineda

President - Sherry Lu Ross

Role

Design

Development

Catalog

Photography

Production